Piercing studio

Giada Ilardo

Giada Ilardo is a luxury piercing studio and jewellery maker on Zurich’s Bahnhofstrasse. They wanted a complete repositioning in media: visual and written content for Instagram and TikTok, advertising and influencer marketing.

Giada Ilardo
Industry
Piercing studio
Services used
Content ProductionSocial Media MarketingSocial Media BrandingDigital Advertising
2×
Reach and engagement rate within one month
01

Photography with a concept

With a clear concept and authentic photography we staged each jewellery collection so its individuality becomes visible and tangible. The aim was not just to show products, but to build a visual brand world that carries emotion and strengthens recognition.

The result is content that convinces aesthetically and stays in mind.

02

Video

We curated and produced high-quality video for Instagram and TikTok. Each piece was made carefully, to convince visually, catch attention and carry the standard of a luxury brand.

03

Profile statistics

Every post, from imagery through graphic design to copy, was built specifically for Giada Ilardo, to speak to the right audience and pull them in. That tailored production doubled reach and engagement rate within a single month.

Before

Giada Ilardo Instagram profile statistics before the collaboration.

After

Giada Ilardo Instagram profile statistics after the collaboration, reach doubled.
04

Reels statistics

Every Instagram reel, from the footage through production to the captions, was built individually. The aim was to reach the right audience, involve them and lift engagement for the long run.

Before

Giada Ilardo reels statistics before the collaboration.

After

Giada Ilardo reels statistics after the collaboration, many more views.
Behind the scenes

From the production

A foam-covered hand holding a gold letter “G” pendant by Giada Ilardo.
The Giada Ilardo studio on Bahnhofstrasse: neon lettering, dusty-pink armchairs and a marble table.
Portrait with colourful face paint, a fine Giada Ilardo nose ring in focus.
Gold Giada Ilardo piercing rings threaded onto coloured strings against a pastel backdrop.
Studio photo shoot: model in a red dress against a white cyclorama, the crew silhouetted against the light.

Ready to become more visible online?

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