Therapy Medhi

People looking for a medical massage are usually in pain and searching on a phone. The site is built for that: who, where and what it costs first, details after. Healing hands, real relief, Paradeplatz, EMR-recognised. That sits at the top, not in the imprint.

The full offer is out in the open. Nineteen treatments, from classic medical massage through trigger point and fascial therapy to neurological work, each with its own card, photo and category, filterable by massage, physiotherapy or focus. Duration and price are right there, not on request.

The practice treats in German, English and Russian, so the site exists in all three. The team is listed by name, photo and languages: anyone booking treatment on their own body wants to know who will be in the room.

Booking runs three ways, online straight into the Treatwell system, by phone or by form. The cancellation rule sits visibly next to it instead of in the terms, and that is exactly what removes the hesitation people feel before booking.

A practice does not stand still. Prices change, a treatment gets added, someone new joins the team, opening hours shift over the holidays. With us those changes are not a new project and not a new quote, they are a message. We make them as soon as they are needed.

On top of that comes everything running in the background that nobody should have to see: updates, loading times, security, and the question of whether Google still has everything indexed cleanly. The practice looks after its patients, we look after their website.

With acute back pain people search, they do not scroll. That is where we start: search campaigns on treatment and location, from medical massage in Zürich to physiotherapy at Paradeplatz, rather than broad wellness terms that cost a lot and bring nobody into the practice.

Ads land on the page that matches the search, not on the homepage by default. Google Tag Manager records what happens next: bookings, calls and form submissions. That lets the budget move to the search terms that actually turn into appointments.