Influencer marketing for new reach & content that stays

The biggest reach is rarely the best one. What matters is whether a profile’s audience is actually your customer base, and whether your brand shows up there credibly. A profile with 8,000 real followers in your niche is worth more than one with 200,000 who would never buy from you.

We research, vet and put a shortlist in front of you. You decide who to work with, and we take over the negotiation from there.

Influencer marketing rarely fails on the idea. It fails on the organisation: vague briefings, posts that never arrive, photos that do not fit the brand, and nobody chasing. That is the part we take over.

This is the part most people underestimate. A campaign gets you reach on other channels, and that is the obvious benefit. The second one is often worth more: afterwards you own photos and video of real people holding your product.

That material does not disappear with the story here. It keeps running in your feed, in your ads and on your website. If we already look after your social media, your advertising or your site, the content goes straight there.

Which is why we settle usage rights in the briefing and not afterwards. Content you are not allowed to use is worth half.

Not every collaboration costs a fee. Smaller profiles often work for the product, for an invitation or for a longer partnership. Larger and very specific profiles work paid, which buys predictability and clearly defined deliverables.

Both have their place. Many products against many small profiles buy breadth and read as authentic. One paid, well-chosen profile buys authority. Which makes sense for you depends on your product, your goal and your budget, and that is what we work out first instead of selling you a package.

Internationally, influencer marketing has long been a fixed line in the budget. For many Swiss companies it still is not, and that is exactly where the opening sits right now: the profiles exist, the communities are active, and the market is not yet crowded with brand collaborations.

Starting now means less competition for the same profiles, and relationships built before they get expensive. That is why we recommend this channel even to clients who have only run ads so far.