Understanding WhatsApp Business
A professional WhatsApp Business profile is the foundation of WhatsApp marketing. It brings you closer to customers and opens simple communication paths, but it also has clear rules and limits worth knowing.
The upsides
A direct line to customers, personal communication and fast replies, with no detour through email or contact forms.
The limits
Limited broadcast features, possible extra costs and important data-protection questions all need to be considered.
Automatable & scalable
Integrated properly and used strategically, WhatsApp Business becomes a serious marketing channel rather than just a messenger.


