Web design for Zug: websites for companies that sell internationally
Zug has more company headquarters than its population would suggest, and very few of them sell only inside the canton. We build websites that work equally well in German and English, get found, and stay maintained afterwards.
What you get
- A website in German and English, both fully maintained
- Structure for offers that need explaining
- SEO pages for service, industry and region
- Fully remote, from the first call to launch
- Hosting, updates and maintenance
- Ongoing SEO checks and adjustments
- Catchment
- Zug, Baar, Cham, Steinhausen, Rotkreuz
- Process
- Kickoff on a call, then a preview link
- Languages
- German and English, more on request
- Timeline
- A few days to a few weeks, depending on budget and scope
Brands that trust us
Does a web design agency have to sit in Zug?
No, and here the question does not really arise. We work remotely as a matter of course, for every client, whether they sit in Baar or in Berlin. A website comes out of conversations, structure, copy, design and engineering, and none of it gets better because the developer lives in the same canton.
For companies in Zug that is rarely a change of habit. If your customers are in Frankfurt, London or Singapore, your most important conversations already happen through a screen. That is exactly how we build: a call instead of a kickoff slot two weeks out, and then a preview link where you comment directly on the page rather than waiting for the next PDF presentation.
What actually counts is response time. When a number on the page is wrong or the form breaks, the question is not how far away someone is, it is how fast they write back. Our process is built for that. A postcode is not.
Companies in Zug rarely sell only in Zug
The canton is small, the customers of the companies in it usually are not. Holdings, trading firms, consultancies, tech and commodity businesses are registered here and have their customers somewhere else, often abroad and often English-speaking. That shifts what a website has to be built for.
A local bakery needs the place in every sentence. A Zug company whose customers sit in Frankfurt and Singapore needs the opposite: an English version that is not a bolt-on, a structure that makes an offer needing explanation clear within a few minutes, and enough substance for someone who has never heard of the company to send an enquiry. The local angle still matters, but it belongs on the contact and about pages, not in every heading.
Bilingual does not mean translated
The most common setup is the worst one: the German site is maintained, the English one is last year’s translation, and Google still shows an English-speaking prospect the German version because the language references are missing. The prospect reads two lines and leaves.
Clean language references
Every page knows its counterparts in the other languages, so the right version appears in the right search.
Both versions are originals
English is written, not passed through a machine. Search terms differ, so the copy differs.
Changes in one place
A new price or service is updated once, not chased by hand through every language.
Measured separately
You can see which language brings enquiries and move budget accordingly.
When your offer needs explaining
This is the case where a website makes the biggest difference, and the one most sites fail at. Anyone who has explained their product for years has forgotten how it sounds the first time, and writes a page that only works for people who already understand it.
We solved exactly that for omnivo. A server heater computes and heats at the same time, a principle nobody has a reference point for. The site is built along the loop the company sells, and in the middle sits a calculator that turns three inputs into a number for your own building. That turns an abstract technology into something someone can relate to, and that is exactly where the enquiry sits.
Do you need web skills to keep the site up to date?
No. That is the short answer, and it is why our care works differently from a maintenance contract that installs updates in the background and does nothing else.
You have two ways to hand over a change. Either you click the spot on your own website that is no longer right and write what it should say into a feedback form. Or you send us the change on WhatsApp, the same way you would send it to a member of staff: a photo, a sentence, a new price.
It usually goes live the same day. No ticket system, no login you need three times a year and have forgotten every time, no training on a CMS you never wanted to operate. That is where most company websites actually fail, not technically but practically: the change would be small, but nobody feels like logging in for it, and so the old price is still sitting there two years later.
Does this sound like your project?
One short conversation is enough for us to tell you what is realistic inside your budget.
Website, visibility and enquiries belong together
A website is where interest turns into an enquiry. For anyone to arrive there you need everything before it, and for the enquiry to become a customer you need everything after it. We do both: visibility through social media and advertising, and sales funnels with CRM integration so no enquiry is left sitting in an inbox.
Website & SEO
Website, SEO, hosting and ongoing care in one place. Built so your web presence gets found and brings enquiries.
Learn moreSales Funnel & CRM
Collect leads from ads and your website, manage them in one place and follow up automatically. We can run the funnel for you too.
Learn moreDigital Advertising
Campaigns on social, Google and LinkedIn that bring the right visitors to clear landing pages.
Learn moreThree websites, three different jobs
Savali advises on residence permits and visas, and its clients search in English, Russian and Spanish: 42 pages times three languages, each aimed at one specific search. omnivo sells energy technology people first have to understand. Therapy Medhi needs appointments out of searches happening this week. For all three we built the website, and the cards say what else was part of it.
Savali Relocations
Savali guides people and companies through residence permits, visas and moves to Europe. We built the website: 42 pages in three languages, each aimed at a specific search.
Services used
Website & SEO · Sales Funnel & CRM
omnivo
omnivo builds intelligent energy systems for residential and commercial buildings, from server heating to heat pumps and storage. We built the website that makes a product needing explanation clear in a few minutes.
Services used
Website & SEO
Therapy Medhi
Therapy Medhi has been treating pain and tension at Paradeplatz in Zürich for over 20 years. We built the website and run the Google Ads that bring people in acute pain to the practice.
Services used
Website & SEO · Digital Advertising
Common questions
No, because we work remotely with every client rather than making an exception for you. The whole process is built for it: a first call, a preview link instead of a presentation slot, short response times instead of visits. What counts in the end is who looks after the site after launch, and we charge no premium for distance anyway.
No, but it costs more than one language. The effort is not in the engineering, that is built once, it is in the copy: an English version meant to rank is not a translation but its own version with its own search terms. So the quote states exactly what the second language adds before you decide.
Partly. If you sell internationally you gain little from place-based searches, and a lot from industry and service terms. Even so, the address, the Google Business Profile and a clean local reference belong on the site: they confirm the company is real, and that is exactly what a prospect checks before sending an enquiry.
Ready to become more visible online?
Tell us where you are now. We will show you which mix of social media, website, SEO, content and automations makes sense.